What is a good TikTok engagement rate?

It depends on the size of the account and how often it posts. The fairest check is to compare accounts of the same size in the same niche. Look up a few of them here.

Why do you show views next to the rate?

TikTok shows videos to people who do not follow the account. Average views show how often people watch the videos. Engagement rate compares likes and comments with the follower count.

Does the account owner see that I checked?

No. We only read numbers that anyone can see on the public profile. The owner is not told.

How fresh are the numbers?

We read each account live at most once a day. If someone checked it in the last 24 hours, you see that answer. The time of the check is shown under the numbers.

All free tools

TikTok engagement rate calculator.

Enter a public TikTok handle. We compare average likes and comments on the latest 12 videos with the follower count. We also show average views.

Your numbers show up here. We read the public profile and its latest 12 videos.

The API requests behind this

One request reads the profile. A second reads the latest 12 videos. Your app can make the same two calls.

GET /v1/tiktok/profiles/@username

curl "https://api.openhandle.dev/v1/tiktok/profiles/@username" \  -H "Authorization: Bearer $OPENHANDLE_API_KEY"curl "https://api.openhandle.dev/v1/tiktok/profiles/@username/posts?limit=12" \  -H "Authorization: Bearer $OPENHANDLE_API_KEY"

Try the API with 100 free requestsNo card needed.

The math

How we work out the engagement rate.

Engagement rate = average (likes + comments) per post ÷ followers × 100

Engagement rate compares likes and comments with the follower count. People who do not follow the account can also like and comment. We add the likes and comments for each of the latest 12 videos. We average those totals, divide by the follower count, then multiply by 100.

Say an account has 50,000 followers and its videos get 2,000 likes and 100 comments on average. That is 2,100 divided by 50,000, times 100, which is 4.2%.

On TikTok many people watch videos from accounts they do not follow. So we also show the average views of the same videos. A rate above 100% can happen when a video spreads far beyond the followers.

FAQ

Questions people ask.

What is a good TikTok engagement rate?: It depends on the size of the account and how often it posts. The fairest check is to compare accounts of the same size in the same niche. Look up a few of them here.
Why do you show views next to the rate?: TikTok shows videos to people who do not follow the account. Average views show how often people watch the videos. Engagement rate compares likes and comments with the follower count.
Does the account owner see that I checked?: No. We only read numbers that anyone can see on the public profile. The owner is not told.
How fresh are the numbers?: We read each account live at most once a day. If someone checked it in the last 24 hours, you see that answer. The time of the check is shown under the numbers.

More free tools.

InstagramInstagram engagement rate calculatorCheck the engagement rate of any public Instagram account. See followers, average likes, and comments from the latest 12 posts. Free, no sign up.Open the tool InstagramInstagram follower countSee the exact follower count of any public Instagram account, plus following, posts, and engagement rate. Free, and you do not need an account.Open the tool

Send your agent ahead.

Paste the prompt into your agent and it sets everything up. Or come yourself, it takes five minutes.

For agents

Get started for $0 Read the quickstart